Defeating PS4! The Nintendo Switch 2 is the most expensive yet best-selling of all time. The reason is

Nintendo officially launched the new console Switch 2 on June 5, with a suggested retail price of $449.99 in the United States, setting the highest debut price in history. The flagship game released simultaneously, "Mario Kart World," has a high price of $80, making it the most expensive game sold in the U.S. in over a decade. Despite the record-high price, the new console quickly ignited a sales frenzy, even surpassing the PS4, breaking multiple records, and sparking discussions among players and the media. Below is a comprehensive summary report.

Switch 2 sold over 3.5 million units in just four days, breaking the record set by PS4.

According to a report by Circana analyst Mat Piscatella, the Switch 2 has set a new record for first-week sales of video game consoles in the United States, with over 1.1 million units sold as of June 7, 2025, officially surpassing the previous record holder, Sony's PlayStation 4.

The global first-week sales reached 3.5 million units, marking the strongest launch in Nintendo's history.

In just four days, 947,931 units were sold in the Japanese market, setting a record for domestic console sales in Japan.

In France, weekend sales have surpassed 200,000 units, achieving remarkable sales exceeding 100 million euros.

Switch 2 launched on the same day as "Mario Kart World". According to Circana's retail data, 79% of U.S. Switch 2 buyers also purchased the physical version of "Mario Kart World" or a bundle with it. If digital sales not yet accounted for are included, actual sales estimates will be even higher.

In addition to "Mario Kart World," "Cyberpunk 2077" and "The Legend of Zelda: Tears of the Kingdom" have also become the best-selling games on Switch 2.

Nintendo previously estimated that Switch 2's first-year sales would be 15 million units. However, based on its current performance, this target is likely to be achieved ahead of schedule, and its strengthened production and shipping strategies have received positive market feedback.

Players criticize the high price, Nintendo emphasizes value pricing.

Despite the outstanding sales, the high price of the Switch 2 has sparked considerable controversy, with the console priced at $449.99, surpassing the previous pricing of the Switch and Wii series. "Mario Kart World" is priced at $80, far higher than the usual price of $60, leaving many players astonished and calling it too expensive.

Renowned game journalist Jeff Gerstmann expressed on social media, "That is too much money!" questioning whether Nintendo is forcing players to purchase the console bundled with packages. Nintendo's U.S. President Doug Bowser stated that the company adopts a variable pricing strategy (Variable Pricing), setting reasonable prices based on game development costs and content depth, emphasizing that players will experience value that corresponds to the price.

The brand image continues high-quality IP and family entertainment strategies, insisting on high prices being reasonable!

Nintendo has long relied on powerful IP and family-friendly strategies to establish its brand image. Classic characters such as Mario, Zelda, and Pikachu make gaming a value experience rather than merely emphasizing hardware technology. Nintendo strengthens brand value by controlling output and maintaining a "no price drop" strategy. Nintendo proves to the market that "high prices can also sell well" by enhancing game IP and precise marketing, targeting nostalgic players and new generations, appealing to all ages, and becoming one of the most popular gaming consoles. Nintendo does not simply pursue profit by raising prices, but rather attempts to continue its positioning of high quality and family entertainment. Since the Famicom era, Nintendo has been committed to shaping a brand image that "transcends toys," and Switch 2 continues this core strategy.

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