Moca Chain Debuts: Building a New Infrastructure for User Sovereignty and Privacy Coexistence in Identification

The Moca Foundation announced the launch of Moca Chain, a Layer 1 blockchain specifically designed for identification and user data. Moca Chain will support the development of identification protocols across various industry scenarios, enabling individuals, devices, and AI agents to autonomously control, integrate, and verify their digital credentials without relying on centralized platforms. At the same time, by integrating with consumer applications, it will accelerate a user-centric growth model that also considers privacy protection. The testnet and mainnet of Moca Chain are expected to go live in the third and fourth quarters of 2025, respectively.

Moca Chain will enable the verification of on-chain and off-chain user data across any chain applications through decentralized data storage, cross-chain identification oracles, Web data zero-knowledge generation (zkTLS), and on-chain verification capabilities. The chain will operate as a modular, EVM-compatible blockchain with interoperability with other chains, providing identification and data layer services for partners and adopters. Moca Chain will use MOCA Coin as its core token for paying gas fees, validator staking, storage, oracle services, and data generation and verification costs.

Yat Siu, co-founder and executive chairman of Animoca Brands, stated: "Today, billions of users access the web through Single Sign-On (SSO), which essentially holds the keys to users' data, services, and digital lives. Despite its convenience, SSO also poses a centralized single point of failure risk that threatens security and allows platforms to excessively extract users' digital value. Moca Chain aims to address this issue by returning data sovereignty to users through decentralized means, ensuring the independence and security of users' digital identities."

He further pointed out: "Together with the AIR Kit launched by Moca Network, Moca Chain is building a digital ecosystem where users truly own their data, reputation, and contributions. This is highly consistent with Animoca Brands' mission to promote digital ownership, empower individuals to control and benefit from their online activities and data, and enable a fairer sharing of the value created by users."

Kenneth Shek, the project leader of Moca Network, stated: "Moca Chain has built a unique identification verification data infrastructure in conjunction with AIR Kit, empowering consumer applications and their users. By adopting Moca Chain and MOCA Coin, we are confident in disrupting the existing data ownership model, breaking the monopoly of closed ecosystems, and returning value to the creators of data, enabling the entire ecosystem to achieve more scalable growth."

Moca Network is the identification ecosystem of Animoca Brands. As one of the first launch partners of Moca Chain, Moca Network is committed to expanding the ecosystem of Moca Chain and promoting its widespread application. Moca Network's AIR Kit has been integrated into the products of several companies within the Animoca Brands portfolio, partners, and affiliates, with the expectation of reaching over 700 million potential users. Protocols and applications built on Moca Chain will be able to access the user network and data resources of the AIR Kit, including SK Planet's OK Cashbag (which has 28 million real-name authenticated users) and One Football (which has over 200 million users).

Moca Chain will work with its protocol partners to address the core pain points in the identification field: data fragmentation, insufficient authenticity, inadequate privacy protection, poor system interoperability, and lack of user autonomy. Its application scenarios cover multiple industries, including:

• Healthcare: Unified electronic health records for cross-institution verification;
• Recruitment: Verified academic and training records;
• Financial Compliance: KYC/AML under privacy protection;
• Advertising Marketing: Unified user data across applications for precise guidance and verification.

Moca Chain is committed to the implementation of real-world applications, and its integrated AIR Kit has been embedded in multiple mainstream Web2 platforms, enabling identification and reward systems to operate directly within applications familiar to millions of users. These collaborations also build a rapidly expanding ecosystem for Moca Chain, centered around identification.

In traditional models, user data on mainstream platforms (such as social media and e-commerce platforms) is confined within closed systems, lacking control, and is often monetized unilaterally by the platforms. The goal of Moca Chain is to return control to users, enabling them to verify their identifications and protect data security within a unified identification framework. Users can independently set which applications can access their private data and configure detailed access permissions; data sharing will also grant users access to collaborative ecosystems, enjoy corresponding rights, or receive token rewards.

The composable identification layer of Moca Chain supports the seamless transfer of user attributes (such as loyalty points, social reputation, access permissions) across multiple dApps. Users can unlock access and rewards across various platforms without exposing their private data, while maintaining a unified identification system and fully controlling how it is used.

Protocols built on Moca Chain can choose to issue or verify reusable on-chain and off-chain user data and credentials to achieve data monetization while protecting identity privacy and reputation information. Once data is issued to users, it can be verified anywhere through zero-knowledge proofs without relying on centralized API integration, thereby allowing for cross-expansion of user groups and shifting verification from centralized platforms to a user-centric model.

Moca Chain will operate in coordination with the AIR Kit of Moca Network, which is a global software development kit (SDK) for accounts, identification, and reputation. Developers can use the AIR Kit to build feature-rich applications with smart accounts and verifiable credentials, and its modular permission mechanism also helps create more user-friendly products.

about Moca Foundation

The Moca Foundation is a community-led non-profit organization dedicated to promoting the development, adoption, and sustainable growth of the Moca Network and Moca Chain. Its mission is to foster collaborative consensus, spark innovation, and advance decentralized governance, culture, and growth. The Moca Foundation is governed by the Moca DAO, where participants can jointly propose improvement initiatives through a unique authorization model and engage in cross-DAO collaboration empowerment.

About Moca Network

Moca Network is building the world's largest cross-chain decentralized identification network, providing reputation management, identity verification, access and incentive mechanisms, and achieving interoperability across industries and ecosystems. As the identification ecosystem of Animoca Brands, Moca Network collaborates with over 570 portfolio companies, more than 700 million potential users, and a wide range of business partners to create a fairer, more controllable, and interconnected digital identity future. Moca Network uses MOCA Coin as its utility and governance token.