Public companies make a big bet on Meme coins! Safety Shot invests $25 million in a Heavy Position in BONK, and the corporate treasury embarks on a high-risk experiment.

The publicly listed company Safety Shot announced a significant shift in its corporate treasury strategy, investing $25 million in the popular Meme coin Bonk in the Solana ecosystem (BONK), becoming one of the rare public companies to include high volatility Meme coins on its balance sheet. The transaction was made in exchange for the issuance of $35 million in convertible preferred shares, marking an aggressive attempt to shift corporate crypto asset allocation from mainstream tokens to high-risk Meme coins. This move has sparked in-depth discussions about corporate financial stability and whether Meme coins can qualify as reserve assets.

【Unprecedented Move｜Listed Company Financial Vault Includes Meme Coins】 Incorporating Meme coins (Memecoin) into the corporate treasury is quite rare among publicly listed companies. However, the beverage company Safety Shot (, stock code: SHOT), has taken this disruptive step by investing $25 million to purchase the popular Solana-based Meme coin Bonk (BONK) in a major acquisition! This move is not only a bold financial bet but also tests a core question: can Meme coins, born from internet culture, stand as a serious corporate asset on the balance sheet?

【Trading Details｜BONK Exchange for Preferred Stock】 Safety Shot has reached an agreement with the founding contributors of BONK to receive $25 million worth of BONK tokens as part of its new treasury strategy. In exchange, the company will issue $35 million worth of preferred stocks, which are convertible into common stocks. At the time this deal was reached, Safety Shot had cleared all outstanding debts and reported having over $15 million in cash reserves. Despite BONK being the fifth largest Meme coin with a market cap of nearly $1.94 billion at the time of publication, it remains an extremely rare case for a publicly traded company to include such a highly volatile asset on its balance sheet.

【Enterprise Encryption Treasury Evolution | From Blue Chip Coins to High-Risk Areas】

(Source: CoinMarketCap) Holding digital assets on corporate balance sheets is no longer news. Currently, about 4.5% of Bitcoin (BTC) supply is held by publicly listed companies (primarily in the U.S.), and there are now 18 companies holding a total value of over $9 billion in Ethereum (ETH). However, such allocations are typically concentrated in highly liquid and relatively mature mainstream encryption assets (blue-chip coins) like Bitcoin and Ethereum. Safety Shot's foray into BONK pushes this model into a much riskier territory—where price fluctuations and liquidity constraints far exceed those of mainstream coins. While meme coins can bring brand exposure and community engagement, their extreme volatility raises questions about their long-term stability as treasury assets. The core issue is: is this the beginning of a broader diversification trend, or just a one-time experiment?

【BONK's Positioning｜A Mainstay in Intense Competition】 In the context of companies conducting encryption experiments, BONK is a mainstay in the fiercely competitive Meme coin market. Dogecoin ( DOGE ) still dominates with a market capitalization of 33 billion dollars, followed by Shiba Inu ( SHIB ) and Pepe coin ( PEPE ), each with a market cap of several billion dollars and a large circulating supply. BONK, with a market cap of about 1.94 billion dollars, is in the same tier as competitors in niche areas like Fat Penguin ( PENGU ) and Floki ( FLOKI ), all competing for community attention and liquidity. The entire Meme coin sector is experiencing significant price fluctuations, with multiple coins recently seeing double-digit weekly declines. For Safety Shot, this means its treasury bets are closely tied to a market where sentiment can shift rapidly, making it equally crucial to maintain the community's enthusiasm for the token and its price performance.

Conclusion: The decision by Safety Shot to incorporate $25 million in BONK into its corporate treasury is undoubtedly a radical experiment in corporate cryptocurrency asset allocation strategy, breaking through the conservative boundaries that previously only allocated to "blue chip coins" like Bitcoin and Ethereum. This double-edged sword could potentially bring brand value through the community effect of meme coins, but also exposes the company’s finances to significant risks due to BONK's high volatility. This case will serve as an important window to observe how listed companies balance financial innovation with asset stability. Regardless of the outcome, it has already sparked deep reflections in the market regarding the boundaries of corporate treasury management, the asset properties of meme coins, and the maturity of the cryptocurrency market. If successful, it may attract more companies to engage in alternative cryptocurrency asset allocation; if it fails, it could become a cautionary tale, reinforcing a prudent attitude towards the inclusion of high-risk digital assets into traditional financial systems. The subsequent development of this high-risk experiment is worth the attention of both the crypto community and the corporate finance sector.