AI Takes Over Wall Street? Amber Puts MIA in the Spotlight at the Earnings Conference

Written by: Luke, Mars Finance

At the intersection of cryptocurrencies and artificial intelligence (AI), the market in 2025 is creating a narrative boom. Amber International (NASDAQ: AMBR), an eight-year-old crypto financial services giant valued at $3 billion, recently attracted widespread attention from Wall Street and the crypto community with a bold move: its incubated AI agent MIA was appointed as an ambassador for AgentFi and directly participated in the Q1 2025 earnings call - the "highlight moment" of communication between U.S.-listed companies and the capital market. This move is not only a high-profile endorsement of the reliability of AI technology, but also a strategic transformation orchestrated by Amber to make the leap from a traditional crypto asset manager to an AI-driven fintech pioneer. This article will delve into Amber's background, the significance of MIA's participation in the earnings call, and MIA's innovation and positioning as a pioneer of AgentFi, and explore how Amber is reshaping its valuation logic through AI.

Amber International: From Crypto Asset Management to Global Leader

Amber International was established in 2017, initially starting with cryptocurrency asset management and quantitative trading. With keen market insights and strong technical capabilities, it quickly grew to become a leader in the global crypto finance sector. By 2025, Amber's cumulative trading volume exceeded $1 trillion, managing assets over $5 billion, and serving more than 200 institutional clients worldwide, including hedge funds, family offices, and blockchain projects. Its core business includes liquidity provision, crypto asset management, over-the-counter (OTC) trading, and blockchain technology consulting, covering major crypto markets in North America, Asia, and Europe.

Amber's success is inseparable from the strategic vision of its founder and CEO, Michael Wu. Wu accumulated extensive experience in the traditional finance sector and decisively bet on the crypto market in 2017, leading Amber to establish a foothold during the early boom of Bitcoin and Ethereum. In March 2025, Amber successfully went public on NASDAQ through its merger with iClick Interactive Asia Group Limited, becoming the first Singaporean crypto company to be listed on NASDAQ. Its stock began trading on March 13, 2025, under the ticker AMBR, with a market capitalization stabilizing around $3 billion and a price-to-earnings (PE) ratio of approximately 18 times. This milestone reflects the market's recognition of its asset management business but also exposes the valuation ceiling of the traditional crypto asset management industry.

By the end of 2024, Amber, through its accelerator project amber.ac, proposes the vision of "Crypto for AI," making the integration of AI and blockchain the core strategy for future development. This vision is not only reflected in investments in AI startups but also in its independently developed AgentFi platform ai.ac. The launch of MIA is a concrete manifestation of this strategy and a key move for Amber to break through valuation bottlenecks.

AI Takes the Stage at Earnings Call: A High-Risk Test of Trust

The quarterly earnings call is a "litmus test" for U.S. listed companies to communicate with institutional investors. In this setting, every word from the management can trigger stock price fluctuations, and any information discrepancies or inappropriate wording can provoke strong doubts from investors. Amber's decision to have the AI agent MIA participate in the Q1 2025 earnings call is a high-risk test of trust.

Market observers point out that Amber's willingness to let AI take such an important stage demonstrates its absolute confidence in MIA's technological capabilities. In 2023, a certain tech company's stock price plummeted by 20% due to a senior executive's gaffe during a financial report meeting, which remains a topic of conversation in the market. Amber's decision undoubtedly places MIA in the spotlight, subjecting it to the harshest tests.

MIA is not an ordinary AI assistant. It is developed by Amber's AgentFi platform ai.ac, based on deep learning and blockchain smart contracts, capable of autonomously executing complex financial tasks, including asset allocation, liquidity management, and market analysis. In earnings calls, MIA must not only accurately convey financial data but also respond to sharp questions from institutional investors, demonstrating clear logic and quick reactions. According to official disclosures from Amber, MIA successfully answered questions regarding the company's balance sheet, crypto market outlook, and AgentFi strategy, performing with what can only be described as "flawless".

This move reflects Amber's confidence in the maturity of AI technology and highlights its firm commitment to the AgentFi vision. Michael Wu stated in an interview: "MIA is not only our technological achievement but also a microcosm of the future of finance. We believe that AI will play an increasingly important role in financial decision-making." By featuring MIA in the earnings call, Amber not only showcased its technological strength to the market but also successfully planted the narrative of "AI + Crypto" in investors' minds, laying the groundwork for future valuation reshaping.

MIA: The Pioneer and Strategic Positioning of AgentFi

MIA's debut goes far beyond just the earnings call. As the first AgentFi ambassador incubated by Amber, MIA represents a new financial paradigm: the automation of asset management, trade execution, and liquidity optimization through AI-driven autonomous agents. AgentFi (Agent Finance) is a deep integration of decentralized finance (DeFi) and AI, aimed at enhancing financial efficiency and reducing the costs and risks associated with human intervention. The launch of MIA is not only Amber's pioneering attempt in the AgentFi space but also a reshaping of the rules of future finance.

Core value of MIA: AI-driven financial decisions

The core value of MIA lies in its AI-driven financial decision-making capabilities. Unlike traditional DeFi protocols that rely on static rules, MIA can dynamically optimize asset allocation and liquidity strategies based on real-time market data and on-chain transaction records. For example, in decentralized exchanges (DEX), MIA adjusts the fund allocation of liquidity pools in real-time through automated market maker (AMM) logic to minimize slippage and impermanent loss. This capability gives it a unique advantage in the highly volatile cryptocurrency market, making it particularly suitable for institutional investors engaging in high-frequency trading and complex strategies.

MIA is also an extension of the Amber brand and community. As an AgentFi ambassador, MIA has attracted more than 1,100 users to hold its tokens through social media and on-chain interaction, initially forming a community foundation with "MIA stans" as the core. Market observers point out that MIA's community is not as large as the meme-driven token, but it has Amber's financial strength and technical support behind it, showing stronger long-term potential. This community effect has provided impetus for MIA's ecological expansion, and has also added market heat to Amber's AI narrative.

Strategic considerations for deploying Base

MIA chose to deploy on Coinbase's Layer 2 blockchain Base, reflecting Amber's foresight. Base is known for its low transaction costs and high throughput, and has become one of the public chains favored by institutions in 2025. The close relationship between Amber and Coinbase— the latter being an early investor in Amber—provides a foundation for this choice. However, the significance of Base goes far beyond the technical conveniences. By choosing Base, Amber demonstrates a clear cooperative stance to the mainstream Western crypto ecosystem, aiming to attract the attention of institutional investors and the compliant market.

Compared to public chains like Solana or Binance Smart Chain, which are primarily driven by retail trading, Base's ecosystem is more aligned with Coinbase's network of institutional clients, including hedge funds and family offices. This positioning allows MIA to directly target a high-end user base, enhancing its credibility in professional financial scenarios. Moreover, Base's compliance-friendly features make it more resilient under regulatory pressures, paving the way for MIA's global promotion. Through Base, Amber not only strengthens MIA's institutional appeal but also injects an international perspective into its "AI + Crypto" strategy.

Differences from other AgentFi projects

The AgentFi track is not a completely new field. Previously, projects like Virtuals and Clanker attracted a lot of attention through AI agents and meme tokens, but they mostly focused on short-term speculation and lacked sustainable business models. MIA's differentiation lies in the financial strength and technical accumulation behind it, provided by Amber. Amber's deep experience in the crypto asset management field gives MIA a natural advantage in asset management and liquidity optimization, especially excelling in scenarios like institutional-level asset allocation and cross-chain trading optimization.

Nevertheless, the community presence of MIA still lags behind some early AgentFi projects. Its social media influence has not yet reached the explosive level of meme tokens in 2024. This may be related to Amber's strategic rhythm: as a company focused on institutional clients, Amber tends to build MIA's brand through high-end markets and compliant channels, rather than relying on viral dissemination via social media. In the future, MIA needs to invest more resources in community building and marketing to further expand its influence.

Strategic Game of Valuation Restructuring

Amber's launch of MIA may be motivated by a desire to reshape Wall Street's understanding of its valuation model. Traditional crypto asset management businesses typically have price-to-earnings (P/E) ratios between 15 to 20 times, which is far lower than the valuation premiums seen in the AI or tech sectors. By 2025, AI-related companies' price-to-sales (P/S) ratios can reach 50 times or even 100 times, reflecting the market's enthusiasm for AI's growth potential. Through the MIA and AgentFi strategies, Amber aims to reposition itself from "crypto asset management" to "AI + crypto," thereby breaking through the valuation ceiling.

Market speculation suggests that if the value of the MIA token rises to half of Amber's market capitalization, Wall Street may reassess Amber and regard it as a potential stock in the AI sector. This logic has precedent in the market. MicroStrategy transformed from a traditional software company into a "Bitcoin strategic reserve" company by holding a large amount of Bitcoin, with its market capitalization once soaring to hundreds of billions of dollars. Amber's AI gamble is similar: the rise of the MIA token can not only bring direct benefits to Amber but also boost its stock price through market sentiment.

More importantly, the success of MIA will inject vitality into Amber's AgentFi ecosystem. If MIA can prove its value in cross-chain transactions, institutional-level asset allocation, or liquidity management, Amber will transform from a service agency asset management company into a technology platform that defines the future rules of finance. This narrative shift will directly impact Wall Street's valuation models, aligning Amber's price-to-sales ratio with that of the AI industry.

Challenges and Opportunities: The Future Path of MIA

Despite MIA demonstrating great potential, its development path is not smooth. First of all, the competition in the AgentFi sector is becoming increasingly fierce. In 2025, AI tokens like Fetch.ai and SingularityNET soared in price due to the AgentFi concept, attracting a significant amount of capital and developers. MIA needs to continue making breakthroughs in technological innovation and application scenarios to stand out in this sector.

Secondly, regulatory pressure cannot be ignored. The combination of AI and cryptocurrency involves complex issues such as data privacy and smart contract compliance, especially in the US and EU markets. Amber needs to find a balance between technological development and compliance to ensure the unrestricted global promotion of MIA.

Finally, community building is another key to MIA's success. The history of the crypto market shows that community-driven projects tend to be more resilient. The "MIA stans" group of MIA is a good start, but it needs to expand the community size and enhance ecological stickiness through more attractive incentive mechanisms and marketing activities.

Nevertheless, Amber's financial strength and ecological layout provide solid support for it. In May 2025, Amber launched a $100 million AI-driven cryptocurrency ecological reserve, investing in mainstream assets such as Bitcoin, Ethereum, and XRP, and deepening collaborations with the BNB Foundation and the Solana ecosystem. In addition, the amber.ac accelerator has incubated several startups that combine AI and blockchain, forming a complete chain from technology research and development to market application. These resources will provide a continuous driving force for MIA's growth.

Conclusion: Defining the Financial Narrative of the Future

Amber's MIA experiment is a brilliant strategic game. It not only validates the potential of AgentFi technology, but also precisely manipulates the narrative logic of the capital market. At the intersection of AI and cryptocurrency, Amber is redefining itself through MIA, transforming from a cryptocurrency asset management company to an AI-driven fintech pioneer. If MIA can continuously prove its value in the market, Amber's valuation model may undergo a fundamental reshaping, and the vision of a 100 times price-to-sales ratio may not be out of reach.

Challenges certainly exist—MIA needs to continuously make efforts in technology, community, and regulatory aspects, while Amber needs to balance short-term market expectations with long-term strategic goals. However, with its financial strength, ecological layout, and strategic vision, this AI gamble is undoubtedly worth looking forward to. As Michael Wu said: "We are not only embracing the future, we are defining the future." The crypto market in 2025 may write a new chapter due to the collaboration between Amber and MIA.