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Social Layer: Building a Trustworthy Web3 Social Ecosystem
Social Layer: Return to the Essence of Social Interaction
Introduction
In the world of cryptocurrency, incentive mechanisms are a core topic. This concept originated from Bitcoin, which attracts miners to participate in network maintenance through a proof-of-work consensus mechanism and block rewards. The emergence of Ethereum has transformed simple and direct incentives into complex token economics theories.
Many decentralized application (DApp) developers view token economics as a lifeline, believing that excellent incentive design can allow users to maximize the overall ecological benefits while pursuing their personal interests. However, an overemphasis on incentives may overlook the essential functions of the application.
Taking public chains and social applications as examples, public chains require incentive and consensus mechanisms to ensure the consistency of the ledger. The core of social applications lies in achieving basic social functions, regaining data ownership, with incentives being a secondary consideration.
The development of the Web3 social sector has been slow for a long time. Some projects have gained attention in the short term through aggressive incentives, but their sustainability is questionable. When incentives are reduced and users churn, whether such protocols can operate in the long term remains uncertain.
Social First, Financial Later
The essence of socializing is to find like-minded people and form circles. Although Web2 social software is convenient, it has created information and value islands, making it difficult to achieve cross-circle value interconnection. Furthermore, users have lost data ownership.
Web3 technology has the potential to change this situation. Some projects have achieved short-term success by adopting a "finance first, social second" model, but applications that can truly attract users in the long term should be "social first, finance second". The Social Layer protocol is built on this concept.
Social Layer originated from a discussion about community contribution records and incentive mechanisms. It leverages blockchain to provide data recording, helping users quickly expand their social networks. In terms of incentives, Social Layer chooses to use non-quantifiable badges to mark user value, rather than direct financial incentives.
The value of badges is determined by the consensus of different communities. For example, rare badges issued by the rock community hold great value within that circle but may not be valued in other areas. Badges serve as a valuation of community worth and as personal identity labels, helping to attract similar users to form new communities.
From One to Infinity: Analyzing the Social Layer
The Social Layer not only includes a badge system but also designs multiple innovative components:
These components provide strong scalability and flexibility for the Social Layer.
The Future of Trustworthy Social Collaboration Networks
Social Layer is exploring applications for collaboration among decentralized autonomous organizations (DAOs). With ongoing development and refinement, it has the potential to become the infrastructure for Web3 social experiences, building a brand new trusted social collaboration network.