Recently, well-known Crypto Assets investigator ZachXBT published a thought-provoking article, sharply criticizing the current marketing strategies of Blockchain projects. He pointed out that the low-quality marketing methods used by certain projects not only failed to attract genuinely valuable users but also severely damaged the project's brand image.

ZachXBT specifically mentioned a user group known as 'farmers', who generate rewards by posting a large amount of AI-generated content. Although this practice may create an illusion of excitement in the short term, it does not bring true 'sticky funds' and long-term supporters to the project.

The investigator calls for the entire industry to adopt a more responsible attitude. He suggests regularly blocking teams that rely on false data and low-quality content to curb the growing prevalence of low-quality information within the industry.

ZachXBT's views have sparked widespread discussion in the industry. Many people believe that while pursuing rapid growth, project teams should not overlook content quality and user experience. A truly valuable marketing strategy should focus on attracting real, active community members rather than chasing superficial numerical prosperity.

This call also reflects the maturation process that the Crypto Assets industry is undergoing. As the market gradually becomes more rational, an increasing number of participants are beginning to value long-term value and sustainable development over short-term gains. How to stand out in a highly competitive market while maintaining the healthy development of the industry ecosystem has become a question that every project team needs to seriously consider.