Perfect World CEO Interpretation: What does AIGC bring to game companies?

Source: Phoenix.com Technology

Original title: "What does AIGC bring to game companies? Interpretation of Perfect World CEO

On the eve of ChinaJoy 2023, Perfect World held the 2023 CEO meeting in Shanghai. Dr. Xiao Hong, Vice Chairman of Perfect World Holdings Group, CEO of Perfect World, CEO of Perfect World E-sports and Platform Industry, and Lu Xiaoyin, Co-CEO and President of Perfect World, CEO of Perfect World Games, talked about "virtual and real resonance" on the same stage, discussing the possibilities of the industry. sustainable development value. In the context of the current artificial intelligence boom, what kind of deployment and thinking does Perfect World, as a digital cultural enterprise, have? What kind of changes can the wave of artificial intelligence bring to the game industry?

**What can AI do during game production? **

Perfect World started its AI deployment in 2017, and has actively embraced the application of AI and other intelligent technologies in recent years. It is understood that Perfect World established an AI center this year, which is led by Lu Xiaoyin, CEO of Perfect World Games, led by the technical department of China and Taiwan, deeply involved in various project producers, vigorously researching and promoting the learning and application of AI technology.

According to Lu Xiaoyin, Perfect World Games has applied AI technology to multiple links in the R&D pipeline, such as intelligent NPCs in games, scene modeling, AI painting, AI plots, AI dubbing, etc. The virtual digital human was selected as a demonstration case of business innovation in the China Service Trade Fair.

Picture: Lu Xiaoyin at the CEO meeting

What can AI do in game production? Lu Xiaoyin said that after exploration, we found that the current AI changes to the game are mainly reflected in the production process and game content. The production link is mainly to improve efficiency. For creative artists, AI can save them more than ten years of walking and achieve efficient creation. Changes in game content include character intelligence, user UGC content, etc.

Lu Xiaoyin also said that AI is only an assistant and cannot completely replace humans. For example, 3D production, action special effects, etc. in the game, these cannot replace people in a short period of time. In addition, AI can improve efficiency, but it cannot replace human creativity. AI, but it is difficult to produce differentiated things. For us, it is very important to maintain our own characteristics and make independent content.

As for the progress of product research and development empowered by Perfect World AIGC. Lu Xiaoyin said that the current research and development of the underlying technology has been completed, waiting for packaging and encapsulation. However, the nodes of related technical processes still need to be optimized. In addition, the acceptance of game users for such products and the risks of laws and regulations must also be considered. Lu Xiaoyin revealed that AIGC-enabled products may be released to the market in the second half of this year or next year.

AI-driven e-sports chain comprehensive optimization and upgrade

Dr. Xiao Hong, CEO of Perfect World, gave us a review of the important development nodes of artificial intelligence in the field of e-sports. He believes that in the future, driven by artificial intelligence, e-sports training, content creation, production methods, experience scenarios, etc. will be continuously optimized and upgraded.

Picture: Dr. Xiao Hong at the CEO meeting

Seven e-sports competitions, including DOTA2, have been selected for the Hangzhou Asian Games. The Asian Games to be held in September will soon become a grand event for cultural exchanges at home and abroad. As the exclusive operator of DOTA2 and CS:GO in mainland China, Perfect World is fully promoting the entry of Dota into Asia. Xiao Hong believes that the entry of e-sports into Asia means that e-sports will further become a sport, and will promote the popularization and standardized development of this sport.

Dr. Xiao Hong revealed that Perfect World fully supports and cooperates with the Hangzhou Asian Organizing Committee and the State Sports General Administration in the selection of e-sports coaches and athletes. At the beginning of June, the DOTA national training team has completed training at the Perfect World E-sports Center in Yangpu District. In view of Perfect World's rich experience in competitions over the years, we have also provided professional reference opinions on the equipment and installations of the e-sports venues to the State Sports General Administration and the Hangzhou Asian Organizing Committee.

He also revealed that in this year's Asian Games, China has a great chance to win gold in DOTA2. Everyone is welcome to experience the enthusiasm and charm of e-sports live or online.