Metaverse continuously decodes the "hard technology" of the Hangzhou Asian Games

**Source: **Financial Association

Reporter Xu Cihao

Image source: Generated by Unbounded AI

"Intelligent digital power, empowering the new Asian Games." The official metaverse release ceremony of the Asian Games was held in Hangzhou, Zhejiang Province yesterday. The Hangzhou Asian Games Organizing Committee and China Mobile officially released the "Asian Games Metaverse" platform.

It is understood that the Asian Games Metaverse platform** has created three creative spaces for Asian Games venues, urban cultural tourism, and Asian Games personal collections through the integration of AI intelligence, digital twins, and VR technologies. Six innovative experiences**, such as cosmic viewing, intelligent interaction, and AIGC personal collections, have realized multiple functions for users to watch games, exercise, and tour cities in the form of virtual characters, and provide Asian Games audiences with an element of "immersion, excitement, and interaction" cosmic experience.

In fact, this is not the first time that the Metaverse has been used in the Hangzhou Asian Games. As early as last year, the Hangzhou Asian Games Organizing Committee launched the digital torchbearer of the Asian Games to the world, becoming the first in the world. In this year's Lantern Festival, the Hangzhou Asian Games Organizing Committee will hold the "Zheli Fireworks" Hangzhou Asian Games Yuan Universe Fireworks Conference.

Digital people "break the circle" to enter the Asian Games

On November 27 last year, the Hangzhou Asian Games Organizing Committee launched the "Asian Games Digital Torchbearer" to the world. Hussein Musallam, director-general of the Olympic Council of Asia, delivered a video speech, inviting the world to become the digital torchbearer of the Asian Games.

The newly released "Zhejiang Metaverse Industry Development Action Plan (2023-2025)" (hereinafter referred to as the "Action Plan") also guides the planning of the Metaverse industry in the fields of office, games, and medical care, and promotes the key projects of industrial development. On the other hand, the metaverse virtual human demonstration project is included in it.

The Hangzhou Asian Games is showing an example of the use of virtual digital humans.

The Hangzhou Asian Games Organizing Committee gives full play to the advantages of simplicity and innovation of the Asian Games digital torchbearers, rooted in the Metaverse, and provides "Metaverse" services with rich forms and a strong sense of experience, such as digital city exploration, digital fitness for all, virtual viewing activities, etc.; at the same time, The Hangzhou Asian Games Organizing Committee will continue to launch a series of novel online torch relay activities in conjunction with the major nodes of the Asian Games torch event. Participating netizens will receive exclusive blockchain certificates and have the opportunity to obtain tickets for the opening ceremony.

According to public information, the Digital Human application may also appear in the opening and closing ceremonies of the Hangzhou Asian Games. The main creative team hopes to use high-tech technologies such as blockchain, big data, and artificial intelligence to deeply integrate with traditional Chinese cultural heritage images in the opening and closing ceremonies to showcase the charm of digital China and digital Zhejiang.

"The underlying core of the metaverse is the blockchain. Without the anchoring of the virtual world and the real world, the virtual world is a game and cannot become a metaverse." Zhu Jiwei, executive vice president of the Zhejiang Blockchain Technology Application Association, told the reporter of Metaverse NEWS He said that Zhejiang's digital economy and blockchain are leading in the country, so in the metaverse era, Zhejiang is seamlessly upgraded.

Look at Hangzhou on the new track "card battle"

In fact, for the Metaverse industry, which is still in its infancy, industrial development requires a large amount of capital investment and supporting industrial policy support. On the whole, Hangzhou currently has obvious comparative advantages in promoting the industrial development of Metaverse.

This advantage is concentrated in the fact that Hangzhou not only possesses the core technological advantages of the Metaverse industry, but also promotes the implementation of more abundant application scenarios by "using the power of the whole city", which provides a key market traction effect for the development of the Metaverse industry. It is a policy that can really attract many upstream and downstream enterprises to develop in Hangzhou.

For example, in terms of industrial policy, Hangzhou has intensively introduced a number of industrial policies related to the Metaverse, including provincial-level planning and guidance, as well as special industrial support policies at the district and county (city) levels. For example, at the end of last year, five departments including the Development and Reform Commission of Zhejiang Province jointly issued the "Zhejiang Metaverse Industry Development Action Plan (2023-2025)", which is the third provincial-level Metaverse special project after Shanghai and Henan. policy.

At the district and county (city) level, for example, the "Hangzhou Yuhang Future Science and Technology City XR Industry Development Plan" proposes to increase the introduction of talents in the XR industry, and can give talents up to 100 million yuan in support. In addition, Yuhang District will also provide full-chain financing services for settled enterprises through industrial funds of 1 billion yuan and a risk pool of up to 5 million yuan for a single project.

In terms of industrial resources, in addition to leading enterprises in Zhejiang such as Alibaba, Hikvision, and Dahua, a large number of technology-based enterprises are also rapidly entering the market. For example, the virtual reality technology KATVR, Lingban Technology, Light Grain Technology, etc. in the hardware field, and the Yixian EZXR, Lingdi Technology, Xiangxin Technology, Chicheng Technology, etc. in the software content field.

According to the "2022 Hurun China Metaverse Potential Enterprise List" released by the Hurun Research Institute, among the top 200 Chinese companies with the most development potential in the metaverse field, Hangzhou ranks fourth after Beijing, Shanghai, and Shenzhen, and ranks 15th on the list. Home.

"In the future, in this track, Zhejiang is likely to be in the first echelon." Liu Kai, partner of Hangzhou TECO Equity Investment, told the reporter of Metaverse NEWS that the first-mover advantage of the digital economy and the Internet will bring Zhejiang to the development of Metaverse. A powerful blessing.

In Liu Kai's view, the development of the Metaverse requires a lot of capital, talents, technology and other resources to support it. As a province with a highly developed digital economy, Zhejiang has unique conditions. "Even if we put aside the concept of the Metaverse, the areas involved in the Metaverse Blockchain, XR technology and other fields are also areas that Zhejiang attaches great importance to and develops.