Apocalypse of full-chain games: Comparison of Web2 and Web3 game value chains

Author: @Minta, PSE Trading Analyst

TL;DR

Basic concepts and significance of full-chain games

Value chain dismantling-Web2 game value chain VS Web3 game value chain

Infrastructure layer - game public chain, game engine, communication structure, rendering layer, etc.

Middleware- SDK integration, service integration, communication protocol, monitoring tools, etc.

Distributors - Analysis of different distribution strategies and case introductions

01 Overview

A full on-chain game refers to a game in which game logic and data are completely stored on the blockchain. This game relies on smart contracts when running and interacting. Corresponding to this is a Partial on-chain game, that is, only part of the game elements are stored on the blockchain. Some on-chain games can be divided into core logic on-chain, asset on-chain, achievement on-chain and interactive on-chain according to the content of the on-chain.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

The core logic is on the chain, and the algorithm and core data of the game are generally stored on the blockchain. For example, in a chess game, the basic rules of chess are placed on the chain, and the board status and all core data related to the game process are recorded on the chain. The movement of each chess move and the judgment of victory or defeat are all carried out on the blockchain through smart contracts. Assets on the chain refer to placing virtual items, characters or other resources in the game on the chain, so that players can fully own, trade and manage these assets, provide players with economic benefits, encourage players to participate in the construction of the game ecosystem, and also provide opportunities for players to participate in the construction of the game ecosystem. An open economy offers possibilities.

Achievement winding is also an interesting concept. Players' achievements in the game can be recorded on the blockchain as their glorious record in the game world. This allows players' achievements to be not only limited to the game, but also recognized on the chain.

Expanding further, there is interactive chaining. This is not just the player's achievements, but also the record of the player's interaction in the game community, such as chatting with other players, participating in community activities, etc. These are all recorded on the chain, like an interesting game resume, making every participation of players meaningful.

Of course, full-chain games are still an emerging concept and are currently in the early stages of development. What is clear is that by abstracting the various modules in the game and placing them on the blockchain, more innovative possibilities are created. However, the entire industry is still in the stage of trial and error as to what specific impact will be produced after the game is fully on-chain. From a qualitative analysis point of view, the most powerful reasons for migrating the entire game to the blockchain can be summarized in the following two points:

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Increase composability:

Build more game modules through smart contracts, including security auditing, access control and resource metering. It’s difficult for traditional games to adapt to this environment, and even harder to regroup around composable modules. At the same time, smart contracts can also be used to create more UGC (user-generated content) modules, thereby lowering the threshold for game content production, promoting the creation of UGC, and thereby improving the playability of the game and the composability of the content.

Open economy:

With the increase of Web3 players and the enhanced interoperability of various ecosystems, this makes the game economy more open, and players can participate in in-game economic activities in a more flexible way.

PSE Trading's subsequent articles in the same series will explore the rationality of on-chain games in more detail. This article focuses on sorting out the concept of full-chain games and presenting a panoramic view of the value chain, aiming to give readers a clearer understanding of each link in the full-chain game industry chain.

02 Value Chain

2.1 Web2 game value chain

When discussing the value chain of the Web3 game industry, we can learn from the experience of the Web2 game industry. The Web2 game industry can be roughly divided into four key layers: infrastructure layer, middleware layer, service layer and application layer.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

The infrastructure layer is the foundation of the entire game ecosystem. It covers the infrastructure and key technologies necessary to build a game operating environment. For example, games need to be run on servers, such as Amazon Web Services (AWS), Microsoft Azure, etc., which provide the basis for server construction. Another example is network infrastructure, which is mainly used for online functions of games, such as network hosting services.

The middleware layer mainly focuses on solving the technical complexity in the process of game development and operation. For example, the graphics engine is responsible for processing the graphics rendering of the game and presenting players with exquisite game graphics. The physics engine can be used to simulate the physical behavior of objects in the game, adding a more realistic interactive experience to the game; for example, Havok and PhysX are well-known physics engines that inject vivid elements into the physical effects in the game.

The service layer is responsible for multiple key processes between the game and the end user. This includes game distribution, operations, customer support, and terminal services. Taking distribution as an example, channel providers play an important role in introducing games to the market and ensuring that the games can reach a large number of players. Operationally, various marketing strategies and promotional activities are implemented at this level to ensure the visibility and appeal of the game.

The application layer is the core content and user interaction that the game ultimately presents to players. At this level, the core gameplay, graphical interface, sound effects, music, and social interaction of the game are displayed.

In short, the value chain of traditional Web2 games is interrelated from infrastructure, technical middleware to game application design. But at the same time, Web2 games are a highly industrialized track, and the value chain is also finely divided, and each scenario/requirement has a specific tool/team to complete. By learning from the value chain of Web2 games, we can better understand the composition of the Web3 game ecosystem.

2.2Web3 game value chain

Compared with the maturity of the Web2 game track, the field of full-chain games is still in the early stages of development. Therefore, the granularity of the full-chain game industry chain is not as fine as that of Web2 games. However, the relationship between the upstream and downstream of the full-chain game industry chain and the Web2 game industry chain still have a similar logic.

The industry chain of full-chain games can still be divided into four key levels, echoing the levels in the Web2 game field: infrastructure layer, middleware layer, service/tool layer and application/game layer.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

03 Infrastructure layer

On the stage of the game industry, the infrastructure layer is like a solid pillar. From server operation to network connections to player data management, various components of the infrastructure layer work together to build the virtual world of the game.

As mentioned above, the biggest difference between Web3 and Web2 games is that Web3 full-chain games involve on-chain. At the same time, in the game ecosystem on the chain, the biggest network effect comes from the composability and scalability of the game, as well as the combination of game assets and other games based on the same ecosystem and engine. Therefore, in the Web3 full-chain game infrastructure, two very important parts are the public chain for games and the on-chain game engine for scalability.

3.1 Game public chain

At present, there are two main types of game-related public chains, one is Layer 2 specially designed for games, and the other is Layer 1 that encourages game ecology. This article lists some cases as follows:

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

From a data perspective, referring to Footprint's data, currently the four ecosystems of BNB Chain, Ethereum, Polygon and Wax still lead the GameFi field, with more than 80% of on-chain games deployed on them.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

Referring to the monthly game transaction data on the Footprint chain (note: the data is as of August 2023), the transaction volume of the Wax ecosystem was in an absolute leadership position in 2023. Among them, as of the time of writing, the number of Wax transactions in August 23 was 429.24M, accounting for 86.56% of all on-chain game transactions.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Referring to the annual data of game transactions on the Footprint chain (note: the data is as of 2023), Wax has occupied an absolute position in transaction volume since 2020. During this period, the ranking of public chain game transaction volume has not changed significantly.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

3.2 Game Engine

Many codes and graphic materials for game development can be reused, so game developers integrate the codes and assets required for most games into a set of development tools (SDK) to improve development efficiency and optimize the development process. This set of SDK is called a game engine.

For example, Unity provides developers with a wealth of tools and resources to enable them to create 2D and 3D games; another example is Unreal Engine, which is very powerful in graphics rendering and special effects and is widely used to develop high-quality games. AAA games.

Some Web 3 game studios, such as Planetarium Labs and Lattice, are also developing their own Web 3 game engines, allowing Web3 game developers to write complex game logic and interactive content.

Referring to IOSG Ventures - Ishanee's summary of Web3 Game Engine, Mud and Dojo are public products, while Argus and Curio were built by past commercial teams by raising funds:

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Summarizing the summary of Web3 Game Engine by IOSG Ventures - Ishanee, the functional comparison of the four Game Engines is as follows:

Full-Chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

Among them, MUD is the pioneer of Web3 game engine, has first-mover advantage, and has a huge player community. Curio’s Keystone is also building a game design engine focused on adding blockchain ticks. Argus focuses on various scaling solutions and building different frameworks to design games. Dojo focuses on building a game where all logic can be proven to have been executed off-chain.

In addition to the engine itself, there are also tools that focus on building specific modules, such as:

Endless Quest: can generate consistent narratives in AW, such as metadata and art, etc.

MUDVRF: MUD module that generates random numbers on the chain in the game

DeFi Wonderland: Use the account management module of the wallet through the burner client

MUD Scan: Leaderboards for MUD games

Argus: There are also plans to introduce an EVM layer 2 that plugs into the data availability layer, with customizability at its core.

Among them, MUD v2 and Dojo are the two engines with the fastest development progress. Currently, several full-chain games using MUD and DOJO have been launched. This article summarizes them. See the table below for details:

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

In general, every engine is now trying to improve the tick rate and expand the network, aiming to allow the blockchain to carry more complex game interactions.

However, the biggest problem with the current full-chain game engine is the lack of unified construction standards. With reference to the development of web2 games, the game engine has a strong Matthew effect, and there will only be 1-2 leading companies in the future, and will set standards for the track.

According to the general development trend of the industry, the first to find the Product-Market Fit (PMF) engine of the full-chain game hits will gain a significant advantage in the competition.

3.3 Communication structure

There is a classic problem with the module communication structure in traditional game development, which is the interrelationship and hierarchical structure between different characters or objects in the game.

Take "aquatic organisms", "terrestrial organisms" and "amphibians" as examples. For aquatic organisms, which exist directly in the water layer, characteristics and behaviors related to the water environment can be processed and implemented relatively easily. Likewise, terrestrial organisms can be placed directly on the land layer, and functions related to the properties and behavior of the terrestrial environment can be managed relatively simply. However, amphibians are a special case in that they need to survive and operate in two different environments, which raises difficult questions. Placing an amphibian in water or on land, or how to switch between the two environments, involves complex logic and interactions. Traditional modular communication structures may encounter difficulties in handling this situation, as it needs to take into account transitions and transitions between different environments, as well as the behavior and characteristics of amphibians in these environments.

In order to solve this problem, Web2 Games developed a framework called ECS, which is Entity-Component-(Entity-Component-System). ECS is a more flexible module communication structure that separates data (component) and behavior (system) , making data storage and processing more flexible and efficient. For example, in the above example, using the ECS architecture allows amphibians to seamlessly switch between water and land, and automatically adjust their behavior and attributes according to the current environment. This involves techniques such as state management, environment detection, and dynamic property changes.

The Web3 game refers to the ECS architecture, and develops the Web3 Communication Infra-ARC, the full name is Action Registry Core. The core technology consists of three parts:

The object is Action; in ARC, the core unit of the game is regarded as Action. This means that the characters, events, decisions, etc. in the game are abstracted into the form of actions, making the interaction and logic of the game more flexible and scalable.

Only the game results are stored on the chain;

Other data is stored offline and retrieved through data indexers and data relay infrastructure.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

To sum up, ARC, as the communication infrastructure in Web3 games, fully draws on the idea of ECS architecture, and provides Web3 games with higher flexibility, scalability and efficiency.

There is currently no separate project to develop the ARC communication structure, but several major Game Engines and some independently developed Web3 Game Studio are committed to this.

3.4 Rendering layer

Web2's most famous rendering infrastructure is Unreal Engine. Web3 combines the decentralized features to build a distributed rendering protocol - RNDR.

The project behind RNDR is Render Network, a protocol for distributed rendering using a decentralized network. OTOY.Inc, the company behind Render Network, was founded in 2009 and its rendering software, OctaneRender, is optimized for GPU rendering. For ordinary creators, local rendering takes up a lot of machine usage, which creates the need for cloud rendering. However, if you rent servers from AWS, Azure and other manufacturers for rendering, the cost may also be higher - this is The Render Network was born. Rendering is not limited to hardware conditions. It connects creators and ordinary users with idle GPUs, allowing creators to render cheaply, quickly and efficiently, and node users can use idle GPUs to earn pocket money.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

For Render Network, participants have two identities:

• Creator: Initiate a rendering task, and use legal currency to purchase Credit or RNDR for payment. (Octane X is the tool used to publish the assignment, available for Mac and iPad. 0.5-5% fee will cover network costs).

•Node provider (idle GPU owner): idle GPU owners can apply to become a node provider, and decide whether to get priority matching based on the reputation of previously completed tasks. When the node completes the rendering task, the author will review the rendered file and download it. Once the download is complete, the fee locked in the smart contract will be sent to the wallet of the node provider. This arrangement allows node providers to fully utilize their idle GPUs to earn additional revenue while increasing the efficiency of the overall network.

In short, through its unique architecture, Render Network not only solves performance problems during the rendering process, but also provides win-win opportunities for creators and users with idle GPUs.

04 Middleware layer

4.1SDK integration

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

Similar to Game Engine, it is convenient for developers to deploy with one click by providing SDK, but this kind of SDK is aimed at more subdivided functions.

The project team approaches the integrated SDK track from different angles. The following summarizes the three common GTM strategies:

Case 01 - SDK Store

The first type is the SDK store, which is similar to an app store. The project party summarizes all the SDKs on the market, and then developers can directly search for the SDK they want in the SDK store on demand.

For example, the Unity Asset StoreSDK package provides verified SDKs from MetaMask, Magicblock (Solana), Tezos, Nefta, Immutable, etc. Chainsafe Gaming's Web3.Unity is also a popular open source option outside of the Asset Store. Unreal Engine developers can consider Game7, Emergence or Mirage's Web3.Unreal.

Case 02 - Segmentation function

SDK for specific functions, such as:

NFT market:

No-code solutions: Altura or Recur allow developers to create external web-based NFT marketplaces without code.

In-game market: The in-game market has a higher demand for customization. Existing solutions often provide APIs or Unity/Unreal SDKs to simplify common marketplace functions on the blockchain. These features include actions such as listing NFTs, viewing inventory, or making purchases.

Eg: Nefta、Particle Network、Venly、Sequence、Mirror World、Fungies 和 Chainsafe Gaming。

In-game services:

There are also some companies, such as Aqua, which provide no-code/low-code in-game market as a service. By embedding the system directly into the Unity game client, players can directly access the virtual market inside the game, purchase decorations, character appearances, etc. Items without leaving the game. Through its integration with Unity, Aqua provides game developers with an easier way to create rich in-game trading experiences for players.

In-game store system SDK:

Although this is not strictly a play track, there are also some providers, such as Ready Games, MetaFab, etc., that provide customized in-game store system SDK/solutions.

4.2 One-stop service provider

One-stop service providers typically have the most comprehensive blockchain integration technology stack and provide related services to developers and publishers.

Case 01 - Strong

Forte is a blockchain gaming platform that provides a range of services aimed at building a barrier-free blockchain gaming ecosystem for developers, communities and players. These services cover the entire life cycle of game development, including market making, compliance, tool development, player services, game creation, and economic model design. Forte also provides grants to game creators to encourage game creation.

In addition to this, Forte also introduced Defi and NFT to create new revenue streams for game creators. The Forte platform builds market and exchange services, simplifies the digital asset wallet experience, and provides built-in compliance components, including anti-money laundering (AML) and KYC. Through these features, Forte helps existing games build a scalable Token economy, thereby enhancing the sustainability and profitability of games.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Case 02 - One-stop consultation

Many game studios, such as Bigtime's Open Loot and Horizon (skyweaver)'s Sequence, provide consulting/incubation services. They use their extensive experience to help Web 2 developers and games enter the market.

For example, Open Loot offers marketing support, payment processing, and comprehensive game analytics in addition to technical integration. Horizon (skyweaver)'s Sequence helps Web 2 games transform to Web 3, including NFT virtual items and ownership transactions on the blockchain. These services not only expand the market, but also help developers obtain new business opportunities and growth in the digital field.

4.3 Communication protocol

Case 01 - XMTP

XMTP is an early Web3 communication protocol project. Its goal is to build a unified decentralized receiving system and provide communication infrastructure for all Dapps. It can be simply understood as a decentralized version of XMPP (i.e., an extensible communication and presentation protocol) in the blockchain field. Using the built-in XMTP client, users are able to send and receive encrypted XMTP messages within the application and authenticate themselves with wallet signatures. Through this protocol, messages can be effectively encrypted, and it can also resist bad behavior such as spam. However, currently the protocol only supports point-to-point messaging, that is, only one-to-one communication. Even so, XMTP still lays a preliminary foundation for Web3 communication, making decentralized communication more practical and possible.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Case 02 - Web3MQ

Web3MQ is an open source decentralized secure communication protocol dedicated to becoming a cryptographic native communication infrastructure. It extends and improves the form of XMTP to provide an all-in-one communication solution including push, chat and community functions.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

At the same time, Web3MQ is also compatible with a wide range of social identity and social graph protocols, uses communication protocols as a bridge to release the potential of each social relationship, and also introduces the existing Web3 ecology, including web3 storage (such as IPFS) and computing (such as Internet computers) As a supplement to the messaging ecosystem, users can achieve higher levels of privacy protection and other personalized features through customized configurations. Compared with the current web3 communication protocol, Web3MQ is a relatively mature and complete protocol project in terms of ideas and functions.

4.4 Economic system monitoring tools

Most Web3 games have built-in economic systems, so the economic cycle is very important to Web3 games. Therefore, the need to simulate, test and monitor the health of the gamefi system was derived.

Machinations provides a visual way for game developers to design and optimize the economic cycle of games; currently, more than 20 Web 3 games have cooperated with Machinations to enhance the economic design of their games by using this tool.

Specifically, consider a Web 3 strategy game where players need to collect resources, build cities, and recruit troops. Resources in the game include wood, stone and gold coins, and these resources interact with each other in the game, affecting the player's decisions and strategies. Using Machinations, game developers can create a chart that graphically represents resources, production, consumption and other factors. They can set how quickly resources are generated, how players use them, and how resources are related. For example, developers can set up wood and stone for building cities and gold coins for recruiting troops. They can also set costs for different actions, such as building new buildings, recruiting troops, or conducting trade.

Through Machinations, developers can simulate the operation of the in-game economic system and see how the flow and changes of resources affect the entire game ecology. If a certain link is too scarce or excessive, the developer can adjust the value to optimize the allocation of resources, making the economic cycle of the game more balanced and interesting.

Full-Chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

4.5 Others

With the development of web3 and blockchain technology, there are also some new protocols dedicated to deriving a small section of the Game or certain functions of NFT, and then empowering the in-game Token.

For example, Furion is mainly used to divide non-fungible tokens (NFTs) into corresponding ERC20 tokens. These tokens can be freely traded and circulated on the Furion platform, and support various financial operations, such as borrowing, lending, and leverage. Go long and short.

To illustrate with an example, suppose an artist's digital artwork is converted into an NFT, and Furion's platform can help split this NFT into corresponding ERC20 tokens. These tokens can represent different parts or shares of a work of art and can be freely traded on Furion's platform. Art lovers can purchase a portion of these ERC20 tokens, thereby sharing ownership of digital artworks. In addition, Furion also supports financial operations such as lending, allowing users to invest and trade using the ERC20 tokens they hold.

This also provides new possibilities for Gamefi's token model. For example, Gamefi can choose not to issue coins directly, but first issue NFT and give NFT usage scenarios; then use NFT as the underlying asset to issue Token, etc.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

05 Channel/Distributor

In the game industry, channels and distributors play a key role. Looking back at game distribution in the Web 2.0 era, it can be divided into two main types of models.

The first is game platform distributors, such as Steam, Epic, Nintendo, etc., whose core success factor (KSF) is platform traffic. Several games and unique and well-known IPs from these distributors have exploded into the market. Continuous hit games have accumulated a large number of users for them. They gradually transformed from a game publisher to a distribution platform, and then continued to expand services, functions and social interactions to become a comprehensive game platform, further improving user stickiness and building a brand moat.

The other category is hardware and terminal manufacturers, such as Huawei, Apple, etc., which still use user traffic as KSF. They attract users by launching high-quality devices and increasing device penetration. When users purchase and use hardware, they not only obtain the hardware itself, but also come into contact with the ecosystem and services provided by the platform, making it a very important game distribution channel.

Both game platform distributors and hardware/terminal manufacturers play an important role in the game industry. Through strategies such as accumulating user traffic, owning well-known IP, and building a comprehensive ecosystem, these distributors have promoted the development of the game industry at different levels. At present, the Web3 field has not yet formed a mature distribution channel system. The following summarizes several distribution strategies adopted in the current stage of the Web3 game track.

5.1 Road 1 - Classic Web2 route

Its overall path is similar to Steam/Nintendo/TapTap in the Web2 era. It aims to become TapTap in the Web3 field, relying on high-quality games to obtain user traffic, and then gradually develop into a distribution platform.

The advantage of this strategy is that it has been proven in the Web2 field, but the disadvantages are also obvious, because the implementation of this model is quite heavy and requires extremely high funds and capabilities of the team. In addition, it is not yet clear who are the first TAs for Web3 games? The debate over whether we should focus more on Web3 native users or divert traffic from Web2 traffic has never stopped. This also makes the target audience of the distribution platform unclear, which poses a challenge to the team's GTM and product matrix.

Case 01 - XterioGames

XterioGames received a US$15 million investment from Binance Labs in July 2023. Xterio is a Web3 gaming platform and publisher that is expected to release a variety of cross-platform games on PC and mobile devices, and the ecosystem will also distribute digital collectibles through Xterio's web platform and marketplace.

For players, Xterio will be equipped with a game gallery, NFT market, on-chain operation interface, decentralized identity system, as well as wallet and community applications. For developers, Xterio provides solutions to ease the burden of on-chain programming. Help developers obtain funding and promotion, and create a seamless path from development to launch to ecosystem.

Generally speaking, XterioGames is also a project that is constantly trying on the road. Xterio has several core games under development, and has also released several games through acquisitions and cooperation. The image below shows some of XterioGames' published games.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Case 02 - Cartridge

Cartridge is a Starknet ecological game integration platform, and its positioning is the Steam of Web3.

For developers, Cartridge has launched Cartridge Controller and Dojo Engine, which simplify the development process and lower the development threshold through a unified framework. For players, they can quickly find games on Cartridge. Cartridge currently provides several games available for play. The image below shows only some of the games that can be played.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

Case 03 - Createra

Createra is a user-generated content (UGC) metaverse engine invested by a16z that enables creators to create, distribute and MetaFi games. Createra offers users an exclusive crypto-native autonomous world with features including cross-play and instant access. In addition, everything built on land within the platform is tradable, including models, games, APIs, etc. The project is also focused on combining ERC-6551 with games, for example in the field of decentralized identity (DID).

Overall, Createra can be regarded as a Web3 version of Minecraft to some extent. By cooperating with popular IPs such as BAYC, Web3 users are encouraged to enter the game world, create personal virtual environments, and interact within the entire ecosystem. The project continues to add more features and services to the ecosystem, such as mapping player achievements to DIDs, or embedding other games in the world, making it a gamified comprehensive distribution platform.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

5.2 Road 2 - Crypto Native Road Exploration

The second path is a more exploration of Crypto Native, gathering users through players’ interactive behaviors and becoming the focus of traffic. At present, there are many ways to explore in this field, including building an achievement system, summarizing airdrops, building an education system, and building a decentralized identity (DID), etc.

Compared with Path One, Path Two is more Crypto Native and has a lighter model. It requires lower financial strength of the team, but requires higher user operation capabilities of the team. In this route, the team needs to have the ability to quickly capture the interaction methods that Web3 users are currently most interested in, and embed these trends into their own platform in a timely manner to achieve effective user attraction.

However, it is worth noting that the current exploration of Road 2 has not yet been fully verified by the market. Among different development paths, which method is the final choice of the market is still highly uncertain. Therefore, the team needs to maintain keen market insights, constantly adjust strategies to adapt to market changes, and pay close attention to changing trends in user needs. The following summarizes some cases related to choosing path 2.

Case 01 - Carv

Carv is a GameID platform that starts from the achievement system. It is very interesting that it will calculate the user's reputation score based on the user's past data on the chain. The overall GameID is also presented based on this reputation score + the received SBT. The platform will capture on-chain data to verify the user's achievements. Once the conditions are met, the corresponding Soul Token (SBT) can be received.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

The platform provides a social data analysis for List projects, allowing players to quickly discover potential and highly popular games, and at the same time, they can also track the latest social dynamics of the games they care about, which is very helpful for players. . At the same time, the platform also has an INO section, which allows games to launch NFTs. However, this content relies more on the BD capabilities of the project side, and has only been released 10 times so far.

Case 02 - DeQuest

DeQuest is a GameID platform that is based on the Quest system. It has a gamification design so that the user's GameID is presented in the form of an avatar (the image can be used to enter the sandbox in the future), and equipment and skills can be unlocked in the process of completing tasks.

Full-chain Game Revelation: Comparison of Web2 and Web3 Game Value Chain

Case 03 - Parami

Parami Protocol is an ERC5489 protocol that can revolutionize the creator economy of the Internet and turn NFT into a gateway for Web3 content discovery. For example, suppose there is a social media platform, users can use Parami Protocol to upload their social data, posts, photos and other information to the chain. These data will be safely stored and encrypted, and users can authorize these data, allowing other users or organizations to access and use these data with permission.

In addition to applications in the fields of data sharing and privacy protection, Parami Protocol is also actively cooperating with many game projects, creating broader possibilities for users. For example, a game based on Parami Protocol can allow players to map their achievements in the game, item ownership and other information to NFT, so as to realize richer asset value transfer and interaction in the Web3 ecosystem. This collaboration takes the gamer experience to a whole new level, bringing the virtual and real worlds closer together.

In short, while Parami Protocol opens up new data governance and content discovery methods, it also provides the possibility to become a traffic portal for the game track.

Full-chain game revelation: Comparison of Web2 and Web3 game value chains

5.3 Path 3 - Public chain and exchange incubation

In the Web2 ecosystem, many content providers (CP for short), such as game developers, usually pay fees to the distribution platform to obtain traffic and exposure on the platform. However, in the current Web3 ecosystem, due to the lack of high-quality content, there is a phenomenon that the platform pays for high-quality CP. More specifically, hackathons organized by some public chains and exchanges are typical cases. In these activities, excellent content creators will be selected, and then given resources and training support to promote more high-quality content in their own public chain/exchange ecosystem, thereby promoting the development of the entire ecosystem.

For example, Stepn, the leader of Gamefi in 2021, is a very typical case. Referring to Stepn Co-Founder's Space speech, a very critical step from 0 to 1 was winning the award at the Solana Hackathon, which gathered team morale and obtained initial resources.

Currently, many public chains and exchanges are holding hackathons, and there are even public chains and exchanges cooperating to jointly incubate projects. This provides great opportunities for industry development and outstanding projects.

Write at the end

This article focuses on sorting out the concept of full-chain games and presenting a panoramic view of the value chain, aiming to give readers a clearer understanding of each link in the full-chain game industry chain. PSE Trading's subsequent articles in the same series will explore the full-chain game in more detail from different angles.

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