Why is Labubu from Pop Mart so popular?

Question

> The star effect and social media communication as a 'catalyst' will transform Labubu into a global social currency, driving viral spread.  **Author: Yue Xiaoyu**  Why is Labubu from Bubble Mart so popular?  First of all, Labubu's design is very unique.  Unlike the sweet image of traditional trendy toys, Labubu's style is simply characterized by individuality and rebellion, which actually satisfies the emotional values of young people.  Consumers see it as an 'emotional container' and gain a sense of belonging and personal expression through collecting, modifying, and sharing.  Emotional value is the foundation, and the starting point of a trend is emotion.  Secondly, the blind box mechanism and hunger marketing of Pop Mart can stimulate consumers' dopamine-driven purchasing impulse.  Strict control of production capacity has led to a 'difficult to find a baby', with secondary market premiums as high as tens of times (such as the 1284% premium of the Vans joint model), in fact, there are rumors that even Bubble Mart has market manipulators in the secondary market.  I don't know if this is true, but it is true that the official PaoPao Mart does tacitly or indirectly support scalpers to hoard goods, which exacerbates the scarcity illusion.  Third, there is the star effect.  Thai female celebrity Lisa has repeatedly posted Labubu on Instagram, sparking a global craze. Subsequently, European and American celebrities such as Rihanna and David Beckham also joined in, greatly increasing the exposure of Labubu.  Pop Mart has created a luxury brand image by implementing the 'first Southeast Asia, then Europe and America' go-global strategy, combined with precise localized operations to reach various regions, as well as high-end locations and celebrity endorsements, making Labubu a global trendsetter.  This is exactly the same development pattern as the previous NFT (known as digital collectibles in China) craze.   marketing amplification   **Level 1: Emotional Ignition**  Through unique design and cultural resonance, Labubu ignites the demand of consumers for personal expression and emotional sustenance, laying the foundation for a trend.  **Level Two: Mechanism Acceleration**  Blind boxes, limited releases, and hunger marketing act as 'propellers' to amplify market demand through scarcity and speculative psychology, driving up secondary market frenzy.  **Level Three: Social Explosion**  The celebrity effect and social media communication act as the 'igniter', transforming Labubu into a global social currency, driving viral spread.  This model has been verified by Pop Mart many times. As early as 2016, Pop Mart launched the first hot Molly series, followed by the Dimoo series in 2018, and now the Labubu series has appeared.  The model is indeed effective and can be reused repeatedly.