Scratch lottery on-chain? A detailed explanation of the new product "fear of missing out Thursday" in Bitget Wallet

Introduction:

In the past month, Binance Alpha has pushed the on-chain airdrop activities to a climax, but with the increase in the number of participants, the threshold has become higher, and the cost of brushing points has soared. The activities are becoming more and more exclusive, and users are calling out, "We're not claiming airdrops, we're being claimed by airdrops."

At the same time, the author discovered that Bitget Wallet quietly launched an on-chain lottery product called 'FOMO Thursday', with the first event attracting 30,000 participants and the highest prize amount reaching 888 U, with an overall winning rate as high as 22.5%. Compared to the crazy airdrop gameplay and extreme PUA tactics in the market, 'FOMO Thursday' can be said to be a breath of fresh air in the airdrop world.

On-chain scratch lottery? Detailed explanation of "FOMO Thursday" product

According to the official introduction, 'FOMO Thursday' is a brand new airdrop activity brand, dedicated to providing users with a simple, fun, and zero-threshold on-chain scratch card experience. From the actual participation process, it is indeed very easy to get started, mainly divided into three steps:

Step 1: Stake 10 USDT to get lottery tickets

First, upgrade the Bitget Wallet App to the latest version, enter the "FOMO Thursday" event page (there is an entrance on the wallet homepage), stake 10 USDT (BNB Chain), and you can receive a lottery ticket with a lottery number.

Step 2: Wait for the draw

Wait for the lottery time on Thursday, enter the activity page to scratch, you can click to see if you win and the specific amount of rewards.

Step 3: Redeem the collateral

All users, whether they win or not, can apply to redeem the previously pledged 10 USDT after the end of the event.

Overall, "FOMO Thursday" has achieved the ultimate in low understanding threshold, low participation cost, and high winning opportunities in three dimensions.

There are no complicated rules, no need to brush trading volume to compete for rankings, just stake 10 USDT to participate, and get 100% of the principal returned, almost a 'zero-cost lottery'. Compared to other activities with thresholds of hundreds of dollars, this 'online scratch lottery' truly allows everyone to participate. Data shows that the first phase of the activity attracted over 10,000 participants within two hours of its launch, with nearly 7,000 winners in the end, resulting in a high winning rate of 22.5%.

From the perspective of the platform, this is actually a friendly subsidy to users by Bitget Wallet for the purpose of growth and brand promotion. It is easy to understand, straightforward, and non-deceptive, making it the activity with the lowest threshold and most user-friendly experience at present.

Fair, transparent, and fun on-chain lottery experience

The product interaction and design of "FOMO Thursday" are also very interesting and relaxed, making the originally complex on-chain participation process as simple as buying a scratch card in the real world.

From pledging, scraping to drawing, each step has clear guidance prompts. The scraping animation at the time of drawing is like scratching a lottery ticket in real life, with a little expectation of "winning a big prize in the next second", making people unable to resist trying their luck every week.

The industry often sees project parties using black-box airdrop operations, with great promotional incentives, but the winning rules are vague, the process is untraceable, and the rewards may not even be truly distributed. In contrast, 'FOMO Thursday' is fair, transparent, and verifiable on the chain for the entire lottery.

On the product page, after each period of activity, everyone can clearly see the address, amount, and winning number of the winning user.

In addition, the reason why it is called on-chain lottery is that the underlying logic is that the system will select a block on the BNB Chain at the end of the event, combine the block height and timestamp to generate a hash value, and extract the last 8 digits as the winning number. The closer the user's lottery number is to this number, the higher the reward level. If the difference is the same, it will be ranked according to the swap trading volume in Bitget Wallet in the last two weeks. All data can be queried on the chain to ensure fair and tamper-proof results.

Evolution of airdrop gameplay: from PUA to fair airdrop

In the past, most of the airdrop gameplay followed the 'PUA route' - the public chain let you do tasks, the DEX let you trade, the project party let you compete for points, rankings... But users are not fools, more and more people are starting to realize that the real rewards often do not fall on their heads.

The explosive popularity of Binance Alpha proves that high incentives can bring short-term high enthusiasm, but it also reveals the other side: once the threshold rises and the competition becomes fierce, the enthusiasm of users will quickly decrease, and the value of airdrops is being diluted by "rolling".

The "FOMO Thursday" launched by Bitget Wallet can be seen as a response to this situation. Abandoning complex tasks and high thresholds, with a simple mechanism of "staking return + on-chain lottery scratching", creating a truly fair, lightweight, and fun airdrop new gameplay, a "anti-PUA" reconstruction of the entire industry's airdrop gameplay.

When Bitget Wallet upgraded its brand before, it put forward a slogan called "Crypto for Everyone". From the product "FOMO Thursday", they are indeed implementing this concept in practice, starting with opportunities that are real, low-threshold, and open to everyone.

According to official news, the second round of 'FOMO Thursday' will start at 4:00 p.m. on June 25th. This airdrop prize pool will consist of 100,000 WCT tokens, and the first 20,000 participants will be eligible for the lucky draw. As long as you stake 10 USDT (BNB Chain), you can participate in the draw the next day (June 26th) and the rewards will be distributed via the Solana chain. Interested friends can go ahead and reserve their spot to try their luck on Thursday.