GameStop Bitcoin investment strategy

Key Points:* GameStop raised $450 million through convertible bond rights for Bitcoin strategy.

• GameStop’s total bond issuance reached $2.7 billion mid-June.
• Bitcoin acquisitions total around $500 million. GameStop disclosed raising an additional $450 million through convertible bond over-allotment rights, bringing its total issuance to $2.7 billion as of June 2025.

These funds will be used to finance operations and expand GameStop’s Bitcoin reserves, in line with its treasury strategy.

GameStop Secures $450 Million to Expand Bitcoin Holdings

GameStop raised an additional $450 million through over-allotment rights, adding to a $2.7 billion offering. This convertible bond, maturing in 2032, allows conversion into stock at a 32.5% premium over June 12’s weighted average. The company’s strategic pivot since 2021 involves integrating digital assets, with CEO Ryan Cohen driving the change.

Funds raised will support GameStop’s operations and treasury management, further increasing its Bitcoin holdings. Since initiating its Bitcoin strategy, the company has spent approximately $500 million to acquire 4,710 Bitcoins. In recent developments, the purchase included an additional 500 BTC at $68,500 each.

Our strategy continues to focus on balance sheet diversification, particularly through the enhancements in our digital asset holdings. – Ryan Cohen, CEO, GameStop Corp.

Market reactions reflect increased interest among retail traders and heightened attention on GameStop’s treasury policy. Despite the strategic move, no major crypto figures have commented publicly. The lack of direct statements from GameStop’s leadership and crypto influencers leaves room for speculation.

Bitcoin Strategy Impacts Market Dynamics and Institutional Interest

Did you know? GameStop’s Bitcoin strategy mirrors MicroStrategy’s 2020 decision, which also led to increased scrutiny and speculative market volatility.

Bitcoin (BTC) is valued at $107,700.65 with a market cap of $2.14 trillion as of June 26, 2025. Its trading volume reached $50.44 billion over 24 hours, reflecting a 1.25% price increase. Bitcoin’s dominance holds at 64.88%, based on data from CoinMarketCap.

Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 01:50 UTC on June 26, 2025. Source: CoinMarketCap Expert insights from Coincu indicate GameStop’s Bitcoin strategy could spur further institutional interest, affecting price volatility. Historical analysis suggests such allocation by corporates often leads to enhanced market dynamics, and regulatory attention.

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