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The Chronicles of Mouth Licking: From Private Domain to Public Domain, and the Battle of AI's Spear and Shield.
This "lip service" evolution driven by technological change is not only an upgrade of tools and platforms, but also an in-depth mining and value reconstruction of "attention", the core scarce resource of the digital economy. (Synopsis: How long can the "mouth-to-mouth" economy last? Where is the next stop for crypto marketing? (Background supplement: the evolution of the token economic model, token buyback began to recover after the failure of the airdrop) This "mouth-to-mouth" evolution driven by technological change is not only an upgrade of tools and platforms, but also an in-depth mining and value reconstruction of "attention", the core scarce resource of the digital economy. Lip the Mouth in the NFT Era: Discord Whitelist Background: The Value and Scarcity of the Whitelist In the NFT world, a "whitelist" is a privileged credential granted to a specific user before the official public sale of a project. It represents a qualification that allows holders to mint (mint) one or more NFTs at a better price (usually much lower than the public selling price) or a guaranteed number of places for a specified period of time. The value of this list stems from its absolute scarcity and potentially high returns. For early supporters, whitelisting is a direct reward for loyalty and contribution. For investors, it is a low-cost "first-class ticket" to high-potential assets, and in a frenetic market, the spread of a whitelist qualification can soar from a few hundred dollars to thousands of dollars, providing huge arbitrage space. For project parties, whitelisting is an effective means to accurately screen core users, accumulate initial popularity, and conduct stress tests before launch. Operation mode: "liver white" - manpower-intensive community contribution The process of obtaining the whitelist is vividly called "liver white" in the community, and the word "liver" is an intensive investment of time and energy. And the main battlefield of this "liver emperor" game is Discord. Discord is due to its unique platform characteristics: it's not an open public square, but a separate, closed server. This structure is naturally suitable for building a highly sticky, high-consensus "private domain" community, where project parties can set their own rules and create a unique cultural atmosphere. The core methodology of "liver white", commonly known as "mouth stroke three axes": Chat-to-Earn: This is the most basic and time-consuming link. Users need to maintain high-frequency, high-quality speech in the project side's Discord channel. It's not about watering, it's about actively participating in discussions, answering newcomers' questions, and expressing a deep understanding of the project. Task-to-Earn: The project team will publish a series of clear tasks as quantitative indicators of contribution, such as inviting new members, social media promotion, and participating in community activities. Create-to-Earn: For users with special skills, this is a shortcut to stand out. Prove your worth by making memes, writing analyses, drawing fan art, and more. Ultimately, becoming a community-recognized OG (Original Gangster), the "veteran" fan of the project, is the highest honor and surest path to the whitelist. Essence Analysis: Refined Operation of Private Domain Traffic The essence of the "Discord Mouth" model is a set of refined operation system based on private domain traffic. It seems chaotic, but it actually contains a deep core of Web3 spirit: it is a loyalty filter: through high time costs and task requirements, the project team selects no longer speculators, but core believers who truly identify with the project culture and are willing to pay for it. It is a kind of decentralized marketing: the project team converts thousands of community members into "tap water" through an incentive mechanism, forming a viral marketing network. It is a system based on "rule by people": the final distribution of rewards, highly dependent on the subjective judgment of project parties and administrators, is full of "human touch", but also leaves room for injustice and rent-seeking. Lip Wrapping in the Age of AI: An Analysis of Infofi How Infofi (Information Finance) uses AI to liberate the behavior of "lip tuning" from the private domain to the public domain, and financialize and scale it, forming a new formalization of "content mining". The Rise of Concepts: Infofi (Information Finance) and the Attention Economy With the penetration of AI technology, the "mouth" ecology of Web3 has ushered in a fundamental change. A new track called Infofi (Information Finance) is emerging. The core idea of Infofi is to transform intangible perceptions, opinions and attention into quantifiable, measurable and tradable financial assets through AI and blockchain technology. Behind this formalization is a deep insight into the "attention economy". Infofi believes in one principle: attention comes before price. The value of a project or a concept is first reflected in how much market attention it can capture. How it works: "Content mining" – AI-driven value discovery Infofi has migrated the main battlefield of "mouth-to-mouth" from closed Discord servers to open public social platforms, especially X (formerly Twitter). Its core methodology has also been upgraded to "content mining": Platform (The Arena): With Infofi platforms such as Kaito AI as the core, users connect to social accounts to authorize the platform to read content. Behavioral (The Action): Deliver high-quality, insightful content (Yap) and engage with high-impact accounts. Evaluation (The Oracle): AI algorithms replace human labor, and quantitatively score from multiple dimensions such as content quality, social influence, and interactive data. Incentive (The Reward): Points are directly linked to rewards such as token airdrops to achieve "content-is-mining". Ecology and Financialization: From "Lip Service" to "Cognitive Assets" Infofi is not a single model, but a huge ecosystem built around "information financialization". In this ecosystem, users' social behavior is thoroughly financialized and accumulated into a predictable and quantifiable cognitive asset. Comparative analysis: Discord mouth stroke vs. Through multi-dimensional comparison, Infofi reveals the fundamental differences in the underlying logic, value capture and ecological form of the two models, and clearly outlines the evolution from "private domain" to "public domain". Lip on the lips of the future era: Solving the value gap, the game between AI and AI, humans and AI content, attention is money With the rapid development of artificial intelligence technology, we are standing at a critical point in the transformation of content production and consumption patterns. This battle for attention will enter an unprecedented and complex phase. The biggest problem with the "mouth stroke" model is that it draws an insurmountable gap between attention and true value. The massive amount of traffic data cannot be directly equated with the success of the project, and behind it are three core "conversion failures". 1. Attention -> Purchasing power Users come for "fur", not real demand driven. Once the token is obtained, due to the lack of practical use scenarios and long-term holding motivation, the vast majority choose to sell immediately, unable to form effective purchasing power support. 2. Engagement -> Community Contributions The interactive content generated by "mouth-to-mouth" still lacks depth. This kind of interaction cannot be precipitated into in-depth community discussions, valuable ...