According to Jiemian News, on June 11, at the Intelligent Media Forum of the 2023 Global Artificial Intelligence Technology Conference, Zheng Yong, CTO of Ali Entertainment, said that generative AI is disrupting the digital entertainment industry. With the launch of ChatGPT earlier this year, the entire content industry There will also be great changes. It will promote the deep integration of AI and film and television, innovate technology, and create AI capabilities suitable for China's film and television industry. Zheng Yong revealed that Ali Entertainment's first super-realistic digital human "Li Li" will also play a role in Youku's next drama. This is also the first time a digital human has participated in a live-action film and television drama. As a virtual idol that has achieved film and television-level precision, "Lili" has cooperated with many brands such as Intel, MLB, and Tmall in the form of endorsements, live broadcasts, and digital collections. Not long ago, "Lili" also launched a cross-dimensional linkage in the animated film "Journey to Bell Bud", providing an innovative marketing model for film promotion.