Telegram Ecosystem Exchange Blum Airdrop and Tokenomics: How the TON Ecosystem "Dark Horse" Reshapes Meme Coin Trading?

According to Gate, amidst the ups and downs of the crypto market, trading of Memecoins remains one of the most active and favored crypto activities among Gen Z. How to provide users with a friendly and fast experience of "getting ahead" in the complex trading world has become a new opportunity for the project party to explore. Blum, positioning itself as a "one-stop Memecoin trading platform for the TON ecosystem," is following this trend, leveraging the immense traffic from Telegram to create a fast track to the Memecoin world. As the native Token $BLUM is about to launch its token generation event (TGE), Blum's business logic, tokenomics, and future potential are gradually coming to light.

1. Blum's Core Products and Market Positioning: TON Ecosystem's "Fast Track"

Blum offers a fast and simple trading experience through its native trading bot based on the Telegram Mini App, reducing the traditional cumbersome 40-plus steps of Memecoin trading to just a few clicks. Currently, this trading bot has attracted over 700,000 traders, with a trading volume exceeding $50 million, showcasing its strong market appeal.

Blum's product layout closely aligns with the needs of Memecoin users, gradually forming a complete trading path:

Blum Trading Bot: Supports instant trading of new coins and popular Tokens on multiple mainstream chains within Telegram.

Blum Memepad: A launch platform designed for the creation and discovery of Memecoins, which has been used to launch over 235,000 Tokens, making it the second largest launch platform after Pump Fun.

Spot trading feature: Provides trading services for hundreds of tokens on TON, with lower trading costs and a seamless execution experience.

Recommendation and Reward System: Provides highly competitive incentive mechanisms for real trading activities.

Blum co-founder Gleb Kostarev stated that Blum chose Telegram because its nearly 1 billion users are one of the best entry points for the new Web3 user group. TON has clear policies for the ecosystem, requiring Mini Apps to be deployed on TON and prohibiting integration with wallets like Phantom. This mechanism naturally forms a strong binding relationship between Telegram and TON, allowing Blum to focus on optimizing the trading bot and mini program experience within Telegram.

2. Team Background and Financing Strength: Support from Former Exchange Executives Team

Blum was founded by a team of former exchange executives with a strong industry background. Its robust financing capability also confirms the market's recognition of its potential. In March 2025, Blum completed a $5 million Pre-Seed and Seed round financing, led by gumi Cryptos Capital, with several angel investors joining and receiving continued support from early investor YZi Labs.

3. $BLUM tokenomics and airdrop details: Building a long-term value ecosystem

Blum's native Token $BLUM will hold its TGE in June and will have real use cases from the launch, including in-app fee discounts, staking rights, and future airdrop eligibility. Blum also plans to introduce a token buyback and burn mechanism to enhance the long-term value of $BLUM. The Blum team stated that $BLUM will not become a meaningless Memecoin; its design goal is to make the token the core of the ecosystem rather than a tool for speculation.

The total supply of $BLUM is 1 billion tokens, utilizing an innovative "Cradle Airdrop" mechanism, with specific allocation as follows:

Community (20%): 50% is used for pre-release airdrops (Drop games, referrals, Memepad users, and other activities), and 50% is reserved for post-release rewards. 30% of the pre-release airdrop is unlocked at the TGE, and the remaining 70% is unlocked linearly over 6 months.

Ecosystem Growth (20%): Used to support liquidity provision, developer incentives, product integration, and strategic expansion. 19% unlocked at TGE, 81% released linearly over 48 months.

Treasury (28.08%): Used to fund product development, legal, security, operations, and reserves. 10% unlocked at TGE, 90% unlocked linearly over 48 months.

Contributors (16.11%): 12-month lock-up period, then linear unlocking over 24 months; no unlocking at TGE.

Strategic investors (15.81%): 9-month lock-up period, followed by linear unlocking over 18 months; no unlocking at TGE.

Qualification inquiry and allocation (snapshot time: June 7, UTC 00:00):

Blum points ( BP ): Accumulate at least 100,000 BP.

Meme points ( MP ) or activity proof ( PoA ): Earn 750 MP.

Invitation Task: Invite at least two friends to join Blum and complete interaction tasks.

Blum adopts a hybrid trading model that combines off-chain order books with on-chain settlement, allowing users to trade both centralized and decentralized assets on a single interface, and supports over 30 public chains. As a Telegram mini-application, the platform also integrates MPC wallets, AI trading agents, and gamified interfaces to enhance security and interactivity.

IV. Roadmap Outlook: The Future of Perpetual Contracts and Mobile App

Blum announced the development schedule and product upgrade plan for the next phase at the same time as the launch of TGE:

Q2 2025: TGE, airdrop rules, token use, and tokenomics will be announced; Memepad and trading arena will launch AI smart agents; support for fiat deposits and withdrawals; semi-custodial wallet will be launched; the web platform will launch trading terminal and token launcher; multi-chain ecosystem expansion; Telegram Mini App and web platform will support perpetual contract trading; Telegram Mini App platform will launch advanced trading terminal.

Q3 2025: Support the launch of token projects on Blum's DEX and other products; launch of perpetual contract recommendation system V2; introduction of multi-party computation (MPC) wallet; launch of Blum mobile application; realization of chain abstraction functionality; integration of more DEX decentralized exchanges.

Conclusion:

Starting from the trading experience, Blum aims to change the trading experience of Memecoins, allowing users to say goodbye to cumbersome processes. With the dual support of native TON ecosystem support and Telegram's vast user base, Blum has a natural traffic entrance and usage scenarios. If it can continue to promote the landing of core functions, optimize user incentive mechanisms, and build a stable value capture system through $BLUM, Blum may stand out in the Memecoin trading track and become one of the most promising "dark horse projects" in this round of the crypto market cycle. Market participants can continuously pay attention to official channels and token listing trends, but also assess potential risks and opportunities.

Disclaimer: The views and opinions expressed in this article do not constitute any investment advice.