Top 5 Social Media Crypto Assets in 2025
The category of Crypto Assets has developed into multiple different verticals over the past few years. We have evolved from independent blockchain projects that initially served only as digital reserves, such as Bitcoin (BTC) and Ethereum, to digital assets that serve entirely different functions. DeFi, NFT, automated market makers, the metaverse, and of course, social media cryptocurrencies.
As the most widely used platform form in online society, it is only a matter of time before Crypto Assets enter the development of social media projects. In light of this, this article provides an overview of five major social media Crypto Assets that are gaining significant attention among users.
2025 Market Update: The Evolution of Social Media Crypto Assets
Since our original report, the landscape of social media Crypto Assets has undergone significant changes. The market capitalization has seen notable changes:
| Crypto Assets | Market Capitalization of 2023 | Market capitalization in 2025 | change |
|---|---|---|---|
| Theta (THETA) | 3.2 billion USD | $790 million | -75.3% |
| Status (SNT) | $218 million | 0.03 hundred million USD | -99.9% |
| DESO | $509 million | 3.95 billion USD | +676% |
The new platform has disrupted the ecosystem. Farcaster stands out with its Layer 2 protocol, which requires an initial fee of $5 to reduce bot activity. The platform emphasizes user autonomy, privacy, and resistance to censorship.
Notable newcomers include:
- Mask Network (MASK): 2.73 USD
- FLock.io (FLOCK): 0.2241 USD
- Xterio (XTER): 0.2307 USD
Major developments include Wunder.Social raising $50 million for a bot-free social media, Lens Protocol releasing its V3 version with verified information sources, and Solana The “Blinks” and “Actions” features enable Crypto Assets trading within social applications.
As the industry matures, platforms focused on user ownership and seamless Crypto Assets integration outperform traditional social tokens, with interoperability becoming a hallmark of successful social media Crypto Assets by 2025.
A Brief Discussion on the Top Five Social Media Crypto Assets
Status(SNT): A protocol based on Ethereum that builds a decentralized messaging application through digital wallets and data privacy centers. Its current market value is $218 million.
- HIVE (HIVE): Originating from STEEM, HIVE is a
- Layer-1 protocol that allows developers to build DAPPs based on social media, NFTs, and DeFi, while users can earn HIVE rewards by using and creating content on the network. The current market capitalization is $438 million.
- Decentralized Social (DESO): It has very similar goals and tools to HIVE but focuses more on social media platforms. Its current market capitalization is $509 million.
- RALLY (RLY): A social media platform based on Ethereum where content creators can create their own encryption software for fan communities to use for rewards. The current market value is $546 million.
- Theta (Theta): A social media platform centered around short videos, where creators can earn Theta rewards. Supported by well-known companies such as Google, Sony, Samsung, and YouTube co-founder Steve Chen, its current market value has reached $3.2 billion.
In the past few years, the Crypto Assets category has developed into several completely different verticals. From individual blockchain projects, such as Bitcoin and Ethereum, to digital assets that serve entirely different functions, these projects have little functionality beyond acting as digital reserves. DeFi, NFTs, automated market makers, the metaverse, and of course, social media cryptocurrencies, are all examples of this.
As the most commonly used platform format in the online society, the entry of Crypto Assets into social media project development is just a matter of time. In light of this, this article summarizes the top five social media Crypto Assets favored by users.
Status (SNT)
With its ICO launched in June 2017, Status Aims to become a foundational blockchain platform for messaging social media applications, to integrate its network and prevent data privacy breaches and centralized regulation. Status Based on Ethereum, using SNT as an ERC-20 token, it primarily focuses on mobile applications – thus providing services for companies using Android and iOS applications.
Status its uniqueness and appeal lie in the ability for users to send and receive encryption messages. Although this method is similar to other popular messaging applications, such as Signal, but Status Using good old blockchain technology has elevated privacy and decentralization features to a whole new level. Through its platform, users can register these messaging applications with crypto assets digital wallets and freely switch between multiple messaging applications using the same anonymous account.
At the time of writing this article, Status The cumulative market value of SNT is 218 million dollars.
HIVE (HIVE)
HIVE is a hard fork of another blockchain project called STEEM, aiming to become the home for decentralized applications (DAPP) in Web 3.0, with a focus on social media and peer-to-peer communication. HIVE has supported 126 different DAPPs, including social media platforms, messengers, DeFi, games, and more.
Like most other projects on this list, HIVE is a Layer-1 blockchain protocol, not built on different popular networks.
HIVE’s innovation lies in the creation of a new mining concept called “Proof of Brain” (PoB). Launched by HIVE’s origin STEEM, “Proof of Brain” essentially means that users of the social media platform can earn HIVE by publishing or consuming content. Similar to Bitcoin, HIVE has a limited supply cap of 21 million coins, and the token rewards will be halved every four years. This approach not only enhances the market value of the HIVE project itself but also improves the quality of every platform built on it.
HIVE was officially launched in April 2020, and its current market value is 436 million dollars.
Decentralized Social (DESO)
Decentralized Social was founded in 2019 by crypto assets veteran Nader Al-Naji, with the goal of becoming the main social media application and hosting platform for Web 3.0 projects, similar to its competitor HIVE. The main issues that DESO aims to address are Status
Very similar, but decentralized social networks are not focused on messaging applications; rather, they aim to promote the decentralization of the entire social media platform.
Unlike other projects that seek profits for foundations, the DESO Group is officially registered as a non-profit foundation. It has a financial department with a reserve amount of 200 million dollars to support decentralized workers, development funds, and any obstacles that the project may face.
Decentralized Social is also a Layer-1 protocol, which means it is not built on other blockchains like Ethereum or Polkadot. DESO has an impressive track record in terms of applications - to date, it has helped develop over 200 Web 3-centric projects, all of which have been done through open-source and open-data foundations, without a central hierarchy.
As of the writing of this article, Decentralized Social has a total market capitalization of $509 million.
RALLY (RLY)
RALLY is an ERC-20 token platform based on Ethereum, aimed at content creators. It provides a decentralized network where creators can transmit, publish content, engage, and earn rewards for their work. It offers users a unique opportunity to create their own “one-of-a-kind” Crypto Assets within the Rally ecosystem without the need for any knowledge or experience in digital asset development.
Through these created Crypto Assets, users can support their favorite content creators, who can earn rewards for their work through the Crypto Assets of their choice. Although the platform primarily focuses on short video media, RALLY is open to creators of any type and style, allowing them to express themselves freely—creators include musicians, comedians, visual artists, and more. It even allows creators to sell or share physical goods or experiences, such as meet-and-greets.
When creating Crypto Assets on the RALLY platform, users can develop Crypto Assets that go far beyond standard tokens, which have limited functionality. Through a simple process, they can determine the tokenomics, supply, use cases of the tokens, and whether they are available among different creators. In addition to each creator earning rewards through their own tokens, the platform also provides general rewards based on their earnings.
As of now, the market capitalization of RALLY is $546 million.
Theta (THETA)
Theta was launched in 2019 and is the most popular social media project in the entire encryption ecosystem to date, aiming to become a major entertainment platform for the entire Web 3.0. Similar to RALLY, it focuses on serving content creators in exchange for rewards in their native token THETA.
In contrast to RALLY, the Theta network is entirely based on streaming video content, while still maintaining its functional framework as a decentralized creator network.
With the public support of several mainstream companies and tech giants, Theta’s collaboration achievements are impressive: Samsung, Google, and Sony are just a few of them. It has also received public support from YouTube co-founder Steve Chen.
Users interested in participating in the Theta content creation and viewing ecosystem only need to download the desktop application for macOS, Windows, or Linux. Theta was first launched in March 2020 and, as a major social media project, it holds an extremely leading market share, with a market capitalization of 3.2 billion dollars at the time of writing.
